Luxury Apartment Gut Renovation
I managed and directed the complete gut renovation of this apartment, overseeing every phase from initial concept to final installation. Working across architecture, interiors, millwork, lighting, and finishes, I collaborated closely with contractors, fabricators, and interior consultants to ensure a cohesive vision was executed with precision. The project reflects a hands-on, detail-driven approach—where design intent is carried consistently from strategy through build.
REDKEN Store Salon Flagship
Exterior – Digital Transparency
A fully transparent façade transforms the salon into a living billboard. Overscale digital screens broadcast Redken’s diverse global identity, while the interior glow invites passersby into a high-tech beauty ecosystem. The storefront acts as both retail stage and brand statement—positioning Redken as science-driven, fashion-forward, and globally connected from the first glance. Originally developed for the Ukraine market and expanded to India, the flagship concept was designed as a flexible system. Modular digital infrastructure, scalable product displays, and adaptable cultural storytelling allow the space to maintain global brand consistency while responding to local consumer behaviors.
The Tech Corridor – Immersive Product Discovery
Upon entry, clients move through a sculptural corridor of illuminated glass columns—each embedded with hero products, QR codes, and educational content. This interactive runway introduces Redken’s latest innovations before the appointment begins. Product discovery becomes experiential, transforming waiting time into an informed, self-guided exploration.
Interactive Product Wall – Powered by Science
A fully integrated digital merchandising wall showcases best sellers, trending formulas, and sustainability commitments. Modular shelving allows rapid adaptation to market launches. Content shifts dynamically, reinforcing Redken’s positioning as a brand prescribed by professionals and powered by innovation.
Formula Lab – The Authority Room
A dramatic, cylindrical product archive surrounds the client in a 360-degree display of professional formulas. Vertical LED towers provide education and brand storytelling while QR kiosks allow instant product lookup and appointment routing. This is where performance, scale, and trust converge.
The Gloss Bar – Social Beauty Theater
The Gloss Bar is both service station and social moment. A high-gloss pink sculptural form anchors the space, reflecting movement and light to create a dynamic Instagram backdrop. Here, gloss treatments become quick, visible transformations—designed for shareability and immediate gratification.
Consultation Studio – Education as Luxury
Framed by illuminated hair imagery and formula displays, the consultation bar elevates color matching into a curated ritual. Digital screens communicate tone systems, sustainability messaging, and professional credibility. Clients engage with specialists through a blend of tactile product testing and interactive learning.
Styling Floor – Specialist Precision
An open, gallery-like styling floor places the specialist at center stage. Angled mirrors and theatrical lighting reference backstage fashion energy, while integrated product displays keep tools and formulas within reach. Clients check in via QR upon arrival, streamlining the journey from digital sign-in directly to stylist chair—efficient, elevated, and intuitive.
BRADESCO National Rebrand & Retail Banking Environment
Challenges: Responsibilities included creative presentations to the Bradesco bank president and senior stake holders, and document translation between English and Portuguese.
Goal: Create an innovative environment among the other banks in Brazil.
Arrival – Transparency & Confidence
The red architectural canopy floats forward, signaling confidence and recognition from a distance. Full-height glazing creates immediate visibility into the space — eliminating the psychological barrier of entry. This is banking made visible.
Bradesco’s bold red identity became more than signage — it became spatial language.
A sculptural red canopy anchors the façade.
Curved forms soften institutional rigidity.
Glass transparency replaces opaque barriers.
White and blue balance warmth with trust and clarity.
The environment communicates stability — without intimidation.
Micro-Branch & ATM Pod System
The standalone kiosk units extend brand presence beyond full branches.
Compact red and white architectural shells house secure ATM systems under protective canopies. Glass entry panels maintain visibility and safety.
This creates scalable accessibility in urban and suburban environments.
Created and implemented design concepts, and merchandising strategies for the brand retail environment.
Developing and maintained strong partnerships between the MAC Industrial Design team, Art Directors, and Copywriters.
Responsible for maintaining consistency and integrity of the Estée Lauder Brand on domestic and global Light Boxes.
Challenge: Communicate agile, modern, technology.
Goal: Empathize and translate into visuals the client's vision. I used type, colors, images and iconography to bring the brand to life.
LiquidLab UI Design.